According to a recent poll, 50% of company leaders believe their operations will not stabilize from the COVID-19 crisis before the next planning process. The global pandemic has placed a strain on all businesses over the last few months. Not only has it affected the current state of a business’s financials, but it also affects how businesses can plan for the future. So, how can you begin to plan if you cannot predict what is going to happen next? Has your planning process vanished since COVID?
Establishing a plan for business growth in the coming year requires thoughtful planning. An objective review of your sales strategy and tactics, and building a sales plan are a key to the success of your business.
We offer some tips on what to contemplate when building a sales strategy recognizing that as your year unfolds, the strategy and goals may change. The sales metrics and milestones you establish should be reviewed throughout the year to ensure they remain relevant to your overall company goals and to the changing environment.