Matt Garrett is the Founder and Chief Executive Officer of TGG. For over 20 years he has focused his career on the development of small business, personal finance and advanced tax and compensation issues. As a serial entrepreneur, Matt has founded and sold a number of businesses. He started his first business in college while attending Vanderbilt University and built and sold a couple more after that time. Calling on his own experience as a business owner and his desire to reduce the business failure rate, he founded TGG Accounting in 2006 to provide small to medium size businesses the vital financial infrastructure they need to succeed.
Matt is a regular speaker across the country on behalf of Vistage educating business owners on the need for sound financial practices, and is Vice President of the Board of Directors of FINACA. Under Matt’s leadership, TGG has received the following recognition: INC. 5000 top companies in the U.S. five years in a row; one of “San Diego’s Fastest Growing Companies” the past four years; and is among San Diego’s “Best Places to Work.”
Sarah Lamond is a Consulting CFO with TGG. She focuses on improving company’s operating performance through strategic analysis of financial and other operating data. Sarah has worked with clients across many industries including construction, medical, entertainment and professional services among others.
Sarah initially joined TGG as an Accounting Manager before earning several promotions over the years to become a CFO. In her time with TGG, she has been able to build relationships, mentor others and support her clients through financial guidance which has all led to this advancement in her career. As a CFO, Sarah is responsible for developing financial and operational strategies as well as relying on metrics to maintain or improve business performance along with building relationships with clients. Her goal is to drive revenue and profitability for her clients while still providing insight, guidance, financial foresight and industry experience.
Sarah earned her Bachelor’s degree in Accounting from the Metropolitan State University of Denver. In her spare time, she enjoys lots of skiing in the winter, water sports in the summer and croquet matches in the spring and fall. She loves doing all of these things in the company of her friends and family.
Professional background: Before joining TGG, I served as Controller and Budget Officer in the Marine Corps with responsibility for annual operating budgets in excess of $125 million per year. As President and CFO of TGG, I focus on being the CFO for TGG as well as for my clients. I also support team members as one of the San Diego Managing Directors and oversee the operational aspects of our team.
What do you enjoy most about working at TGG? I enjoy our staff and the opportunity to develop long-term relationships with clients that withstand the test of time.
How do you live TGG’s mission? Every day myself and our staff have the opportunity to make a positive impact on the lives of our business owners. We get to know our clients on a personal level and it’s rewarding to see them realize the goals they had set out to achieve.
What do you enjoy doing when you are not working? I enjoy being outdoors, camping and backpacking. I’m trying to section the Pacific Coast Trail.
Jen Keyes is a CPA and seasoned financial executive with over 20 years of experience in corporate, nonprofit, and consulting finance. As a Managing Director at TGG Accounting, she partners with clients to build scalable systems, improve financial clarity, and align operations with long-term strategy.
Jen has served as CFO and COO at organizations like National University and the San Diego Hunger Coalition, where she led audits, secured federal funding, and implemented key financial reforms. Her background also includes public accounting roles at Moss Adams and CohnReznick. Jen is a graduate of San Diego State University, a LEAD San Diego alumna, and an active board member in the San Diego nonprofit community.
Laurel Swanson is the Chief Operating Officer and a partner at TGG. Since joining the company as an assistant to the business owner, Laurel has progressed through the ranks, leveraging her operational expertise to manage a wide range of business functions. She has successfully overseen HR, IT, Legal, Learning and Development (TGG U), and the internal accounting department, playing a pivotal role in the company’s day-to-day operations and long-term strategic planning.
In her role as COO, Laurel focuses on driving operational efficiency and enhancing productivity across the organization. She spearheaded key initiatives that streamlined workflows, resulting in cost savings and performance improvements. One of her signature achievements includes the development and expansion of TGG U, the company’s learning and development program, which has fostered a culture of continuous growth and upskilled employees at all levels and increased employee satisfaction and retention at a remote workplace.
Her broad responsibilities also encompass legal compliance and risk management, where Laurel ensures the company operates within regulatory frameworks and mitigates potential business risks. With a strong background in cross-functional leadership, she collaborates closely with senior leadership to align operational strategies with overarching business goals.
Laurel’s journey from an assistant to a leadership role is a testament to her commitment, resilience, and ability to deliver results. Her vested interest in the company, as demonstrated by her ownership stake, aligns personal and organizational success, contributing to the business’s ongoing growth and sustainability.
As Sales Operations Manager at TGG Accounting, Aubrey leads marketing, sales, and onboarding to drive growth and deliver an exceptional client experience. She’s passionate about helping business owners connect with the financial insight they need—often for the first time.
Aubrey built TGG’s consultative sales process around service, not persuasion—providing free recommendations to improve operations, profitability, and peace of mind. Her work has helped boost TGG’s client retention to 94%.
Known for creating scalable systems, mentoring cross-functional teams, and championing a values-driven culture, Aubrey is proud to serve a mission she deeply believes in: making business owners’ lives better through excellent financial management.