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Running a business and handling company finances can be a challenge, but knowing how to measure, predict, and modify your cash flow makes your work easier. In this guide, we’ll answer common questions about cash flow, show you why it matters for your business, and help you accurately predict yours.
Before we get into the details of business finance management, you need to know cash flow’s meaning. Here’s a basic cash flow definition to start us out:
This metric measures the ability of your company to generate cash to fund its operations, pay its debts, and fuel its growth. Knowing your cash flow provides you and your team with a realistic picture of your financial position.
Now that you know what cash flow is, let’s talk about why it matters.
Cash flow helps you keep the financial heartbeat of your business steady and strong. With adequate cash flow, you’ll see your business meet its immediate obligations, like paying employees and suppliers, with money to spare..
Ultimately, cash flow is a measure of your company’s health. Measuring it accurately shows you how well you can sustain operations and invest in growth opportunities without running the risk of ending up in the red.
A cash flow statement is a financial document that records the movement of cash in and out of a business over a specific period. Your statements should categorize cash flow into three main groups: operating, investing, and financing.
With a cash flow statement, stakeholders get a clear view of how your company manages its resources, building confidence and trust. In addition, monthly statements reveal your company’s ability to generate cash from its core operations and how you use your money to keep your business growing.
Profit — also known as net income — is any earnings you have left over after all expenses are deducted from your total revenue. Cash flow, on the other hand, is the net balance of money that you actually receive or spend.
Why does the difference matter? It’s simple: even if you turn a considerable profit, you may face cash flow challenges if the majority of your revenues are not readily available in cash form. That’s why viewing profits as equivalent to cash flow is never wise as a business owner — or in any other aspect of your life.
Revenues are your total earnings from sales or services before deducting any expenses. Another way to describe revenue is as gross profit. Cash flow factors in your revenues, but there’s more to the story. Just like we saw with net income, you can report high revenues but still struggle with cash flow. To avoid this often serious error, make sure you pay close attention to the balance between your profits and expenses. Ultimately, revenue tells you the least about your company’s financial health; your cash flow speaks volumes.
Below are a few of the primary types of cash flow, including:
This type reflects the cash generated from or used for your company’s primary business activities. It’s a barometer of your business’s operational efficiency and its ability to turn profits into usable capital.
This category includes all of your company’s long-term assets, such as the purchase or sale of equipment or property. Cash flow from investing indicates how well you use your business’s resources to scale.
Anything that alters the equity and debt of your business falls into the financing category. These forms of cash flow include transactions like issuing shares or repaying loans. Financing cash flows tell you about the viability of your company’s financial strategy and how well you and your team maintain both capital structure and shareholder value.
For ideal cash flow, keep your net profits about your expenses. Sometimes referred to as being “in the green,” this status means your company generates sufficient cash to cover its operations, pay debts, and invest in future growth. A healthy cash flow also provides your business with the flexibility you need to ride out economic downturns and take advantage of market opportunities.
We specialize in helping companies in a variety of industries handle the complex world of financial management. With the resources you need for cash flow forecasting and management, Our team can create a pathway that leads your company to financial clarity and stability. Our services include:
Partnering with TGG means more than just managing your finances. Teaming up with us is about unlocking your business’s full potential. Our expertise helps us turn financial challenges into your best opportunities for growth and profitability.
If you want to see your business survive, you need a plan for cash flow management. Financial stability is all about having the insight and agility to make informed financial decisions, and we’re here to help you get there. We have the expertise and tools your business needs for effective cash flow management, and we can come alongside your team and collaborate, making a plan that leads to the best results for your business. Contact us today to learn more.