Learning Your Financials

Reading Financial Statements

Reading financial statements isn’t something that should scare you. It is one of they key ways to evaluate your business’ health. We read a great article in Inc. Magazine the other day, which was so spot on we had to share it. Norm Brodsky (always a great column, by the way) lays out a couple of the top concerns and questions that we hear from business owners every single week! He lays out great examples of why:

  • Business owners need to know their numbers
  • Sales do not equal cash flow
  • Accounting should be done on an accrual (not cash) basis

Here is the article. It’s well worth the short read.

If You Fear Financial Statements, You’re Not Alone


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